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Performance TV: Transforming Connected TV into a Scalable Marketing Channel
MNTN has pioneered a revolutionary approach to television advertising, turning Connected TV (CTV) into a powerful performance marketing channel that delivers measurable results. Unlike traditional TV advertising, Performance TV combines the impact of television with the precision targeting and analytics of digital marketing.
The Evolution of Television Advertising
Television advertising has undergone a dramatic transformation in recent years. With the rise of streaming services and connected devices, viewers are consuming content differently than ever before. This shift has created an unprecedented opportunity for marketers to leverage the power of television in new, more effective ways.
Traditional TV advertising has always excelled at building brand awareness and reaching large audiences. However, it lacked the precision targeting and measurement capabilities that digital channels offer. MNTN's Performance TV bridges this gap, combining the emotional impact and high-quality viewing experience of television with the data-driven approach of digital marketing.
Traditional Linear TV
Mass reach but limited targeting and measurement capabilities
Connected TV Emergence
Digital delivery enables better targeting but most platforms lack performance focus
Performance TV
MNTN's approach combines television's impact with digital marketing's precision and measurability
By reimagining what television advertising can be, MNTN has created a solution that allows brands to use CTV as a true performance channel alongside search and social in their marketing mix.
Premium Streaming Inventory That Drives Results
At the core of MNTN's offering is access to premium, high-quality television inventory that ensures your ads appear in brand-safe, engaging environments. As the 7th largest TV buyer in the United States, MNTN provides advertisers with preferred pricing and direct deals with over 150 TV networks.
Living Room Quality
Reach viewers on their big screens during engaged viewing sessions, not on mobile devices or background tabs
Direct Network Relationships
Benefit from MNTN's position as a major TV buyer with exclusive CPMs and premium inventory access
Brand-Safe Environments
Ensure your ads appear alongside premium content from trusted networks and streaming platforms
This exclusive access to premium inventory ensures that your ads appear in the most impactful environments possible - on the TV screen, where viewers are most engaged with content. Unlike many digital video solutions that serve ads on mobile devices or in browser tabs, MNTN's Performance TV reaches consumers during their dedicated viewing time, creating more meaningful connections with your brand.
The MNTN Matched™ Advantage
MNTN's proprietary technology goes beyond traditional TV targeting methods to connect your brand with consumers most likely to take action. The innovative MNTN Matched™ system uses keywords and real-time data to identify and reach high-intent prospects across the connected TV landscape.
This revolutionary approach doesn't just deliver impressions - it delivers results. Brands using MNTN Matched™ have experienced remarkable performance improvements compared to traditional CTV audiences:
  • 13x more site traffic generated
  • 83% lower cost per visit
  • 73% lower cost per acquisition
By focusing on connecting with the right viewers - those most likely to engage with your brand and take meaningful actions - MNTN Matched™ eliminates wasted impressions and maximizes the impact of your advertising budget. This sophisticated audience matching capability is a key reason why MNTN outperforms other TV platforms, delivering up to 6x more site traffic and 2x more revenue.
Real-Time Attribution Built for Television
Cross-Device Tracking
Connect TV ad views to website visits and conversions across all devices, closing the measurement loop
In-Depth Reporting
Access detailed performance metrics including visits, conversions, revenue, ROAS, and more
Real-Time Optimization
MNTN's system analyzes over 50 variables thousands of times daily to maximize performance
One of the biggest challenges in television advertising has always been measurement and attribution. MNTN solves this with sophisticated tracking technology that connects TV ad exposures to website visits, conversions, and even specific order IDs. This comprehensive attribution system allows marketers to measure the true impact of their TV campaigns with the same precision they expect from digital channels.
The platform's real-time optimization capabilities continuously analyze campaign performance, making thousands of adjustments daily to ensure optimal results. This automated approach takes the guesswork out of TV advertising, allowing brands to focus on growth rather than manual campaign management.
Additionally, MNTN integrates seamlessly with trusted measurement tools like Google Analytics and Rockerbox, enabling marketers to view their TV performance alongside other channels in their existing analytics platforms. This holistic view provides valuable insights into how TV influences the entire customer journey.
Proven Results Across Industries
MNTN's Performance TV has delivered exceptional results for brands across diverse industries. Here's how real businesses have transformed their marketing performance with MNTN:
1
Fashion & Apparel
A shoes and accessories brand achieved 6.4x higher ROAS using MNTN Matched™ compared to traditional CTV targeting
2
Beauty & Wellness
A fragrance brand saw 5x higher ROAS, while a vegan beauty brand generated 3x higher ROAS with MNTN Matched™
3
Home & Garden
A home decor brand achieved 4x higher ROAS, and a home gym equipment brand generated 5x more site traffic
4
Services & B2B
A national dental startup lowered acquisition costs by 60% and increased visit rates by 9x using MNTN Matched™
These impressive results demonstrate the versatility and effectiveness of MNTN's platform across different business models and customer acquisition strategies. Whether your goal is to drive online sales, in-store visits, lead generation, or brand awareness, MNTN's Performance TV delivers measurable outcomes that impact your bottom line.
Case Study: Groomie Club
"With MNTN Matched, we can focus our CTV campaigns on customers who want to buy our very specific grooming products. We're driving significantly more site traffic to our site, those visitors are converting at a higher rate, and we've almost doubled the revenue we're generating with CTV. We have ambitious growth goals, and with MNTN Matched, we're achieving them."
- Anant Handa, Co-founder, Groomie Club
2.3x
Higher ROAS
Compared to traditional CTV audiences
3x
Higher Visit Rate
More efficient at driving website traffic
24%
Higher Conversion Rate
Better quality traffic leads to more sales
Groomie Club faced a challenge common to many specialty brands: the specificity of their audience made it difficult to identify potential buyers using traditional TV targeting methods. By implementing MNTN Matched™, they were able to connect with consumers highly likely to purchase their grooming products.
The results were remarkable - not only did they see significantly higher ROAS and visit rates compared to their previous CTV campaigns, but the quality of traffic improved as well, with a 24% higher conversion rate. This success led Groomie Club to increase their CTV investment by 344% year-over-year, making it a core growth channel for their business.
B2B Growth With MNTN
While consumer brands have seen tremendous success with MNTN's Performance TV, the platform has proven equally powerful for B2B marketers looking to reach decision-makers in a more engaging way than traditional business marketing channels.
First-Party Targeting
Reach your existing customer base from CRM email lists or retarget site visitors on the TV screen
MNTN Matched B2B
Connect with high-performance B2B audiences built from AI-recommended keywords specific to your offering
Proven Performance
B2B brands using MNTN have seen up to 6x ROAS and significant improvements in lead quality
B2B marketers face unique challenges in reaching the right decision-makers through traditional channels. MNTN's sophisticated targeting capabilities allow B2B brands to cut through the noise and connect with qualified prospects in a premium environment. Companies like Postman API and Calendly have leveraged MNTN to exceed their acquisition goals, generating high-quality leads and driving impressive returns on their advertising investment.
By bringing B2B marketing to the television screen, MNTN enables companies to create more memorable brand impressions and stand out from competitors still relying solely on oversaturated digital channels. This approach doesn't just drive awareness - it delivers measurable business outcomes.
Flexible Implementation Options
Self-Serve Platform
MNTN's intuitive self-serve platform makes it easy for brands to launch and manage their own Performance TV campaigns. The system provides:
  • Budget planning tools to set appropriate spending levels
  • Audience targeting capabilities including MNTN Matched™
  • Creative support options for producing TV-ready commercials
  • Comprehensive reporting and optimization tools
  • Dedicated support via in-platform messenger
The platform's user-friendly design makes it accessible even for teams without previous TV advertising experience, allowing brands to launch campaigns quickly and efficiently.
Agency Partner Program
For brands that prefer a managed service approach, MNTN partners with leading agencies specializing in performance marketing across various industries. These agency partners offer:
  • Deep expertise in media strategy and execution
  • Creative development and optimization
  • Cross-channel campaign integration
  • Performance analysis and reporting
  • Strategic guidance for growth
MNTN's agency partners include respected firms like AdParlor, Anderson Collaborative, ATTN, C Squared Social, Logical Position, Neon Pixel, Rain Factory, Red Door Interactive, and Stagwell.
Whether you choose to manage campaigns yourself or work with an agency partner, MNTN provides the tools, technology, and support needed to drive exceptional results. The platform's flexibility makes it suitable for businesses of all sizes and experience levels, from emerging DTC brands to established enterprise organizations.
Fuel Growth with MNTN
MNTN has fundamentally transformed television advertising, turning it from a brand awareness channel into a powerful performance marketing tool. By combining premium inventory, sophisticated audience targeting, and comprehensive measurement, MNTN delivers results that match or beat other digital channels.
Drive Measurable Results
Generate site traffic, conversions, and revenue with the same precision as your other performance channels
Reach Your Best Prospects
Connect with high-intent consumers most likely to engage with your brand using MNTN Matched™
Scale Your Business
Tap into the massive reach of television while maintaining the efficiency of your digital campaigns
Whether you're looking to complement your existing digital marketing efforts or explore television advertising for the first time, MNTN's Performance TV platform provides the tools, technology, and support you need to succeed. Join the growing roster of brands that have discovered the power of performance-driven television advertising with MNTN.
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